New nicotine heat sticks launched to circumvent flavour regulations


New TobaccoTactics entries highlight products launched by the two largest transnational tobacco companies Philip Morris International (PMI) and British American Tobacco (BAT) designed to be used with their heated tobacco devices, IQOS and glo.

PMI’s product LEVIA, made with a “non-tobacco substrate”, was trialled in Indonesia. BAT’s product veo, made with Rooibos tea leaves, is on sale across Europe. Both products are infused with nicotine and appear to have been developed to circumvent regulation, specifically bans on flavoured tobacco products.

Neither company has made public any information on the potential health effects of these products.

For details see:

See also the tactics used by tobacco companies to circumvent the EU menthol ban:

Menthol Cigarettes: Industry Interference in the EU and UK

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