New CTFK report on tobacco companies use of social media

The Campaign for Tobacco Free Kids has published a new report documenting the promotion of e-cigarettes, nicotine pouches and heated tobacco products by Philip Morris International (PMI) and British American Tobacco (BAT).   

It details how social media posts have been viewed billions of times on multiple platforms, with nearly half the audience under the age of 25 and an estimated 16 million under 18.  

Read the report at tobaccofreekids.org: 

#SponsoredByBigTobacco: Tobacco & Nicotine Marketing on Social Media 

See also an article in The Guardian:  

Millions of young people exposed to vape posts online, charity says  

• For more on industry tactics see the TobaccoTactics article on Social Media