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The Electronic Cigarette Consumer Association UK (ECCA UK) is a non-profit association that exists to "protect consumers' rights, to provide correct information about electronic cigarettes, and to represent consumers' interests to the industry".[1] According to its website, ECCA UK represents approximately 300,000 e-cigarette users in the UK, and "has no affiliation with any vendor or trade association".


  1. ECCA UK website, accessed 27/02/2012