Driving Addiction: sponsorship of Formula1 races helps tobacco companies reach young people, reveals a new STOP report.


Philip Morris International and British American Tobacco have been using motorsport events, like Formula One (F1) and Motorcycle races to indirectly market their products and reach younger audiences.

A new report commissioned by the global tobacco industry watchdog STOP reveals the extent of these sponsorship deals.

In 2021 alone, tobacco companies have spent more than $100 Million on F1 sponsorship. The sports’ growing popularity among young people raises concerns that F1 sponsorship is being used to reach children with their brands.

Read the full report here.

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