Giovanni Giordano

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Giovanni Giordano joined the leadership team of British American Tobacco (BAT) in 2011.1
He is BAT’s Group Human Resources Director.2
In December 2018 BAT announced that Giordano would be succeeded by Hae In Kim on 1 April 2019.3

Global Tobacco and Nicotine Forum: Recruiting to BAT

Giordano was a speaker at the 2016 Global Tobacco and Nicotine Forum, an annual tobacco industry event.4
Giordano talked about the impact of “the negative public perception” of the tobacco industry on its people, meaning that “tobacco companies must work harder than other firms to attract the best and brightest”.
According to Giordano: “when first approached, 25 percent of potential recruits rejected BAT out of hand, 25 percent had no problem with tobacco and 50 percent were ‘reluctantly open-minded- they wished the call had come from another industry’”. Giordano added that BAT “ends up recruiting 95 percent of the candidates in the reluctantly open-minded group”.
To see a full list of the speakers of this event, go to Global Tobacco and Nicotine Forum 2016.

TobaccoTactics Resources

Relevant LInk

British American Tobacco website

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  1. Giovanni Giordano, group HR director, BAT, HR Magazine, 18 September 2017, accessed November 2017
  2. British American Tobacco, Management Board. Our leadership team: Giovanni Giordano, undated, accessed November 2017
  3. British American Tobacco, British American Tobacco announces Management Board changes, News Release 14 December 2018, accessed December 2018
  4. T. Tuinstra, Raising the bar, Tobacco Reporter, 1 December 2016, accessed November 2017