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Welcome to TobaccoTactics

"Denial and Delay": Which are two classsic tactics by the tobacco industry

TobaccoTactics is a unique academic resource that explores how the tobacco industry influences policy and public health in the UK, the EU, and internationally.

The site details the tactics and techniques the tobacco industry and its allies employ to stall tobacco control measures, such as the introduction of plain packaging in the UK or Australia. It explores topical health issues too: the growing involvement of the industry in promoting e-cigarettes for instance, or its complicity in tobacco smuggling.

TobaccoTactics also contains profiles of people, organisations and allies of the tobacco industry, charting their involvement in the smoking and health debate. This is important as the industry often uses supposedly-independent third parties to lobby politicians or to push its message in the media.

Visit the Key Topics section to view our research on current tobacco-related issues, or the What’s New section to get updated on the latest developments, or search for a specific topic in the Search Bar on the left side of the screen.

For tips on how to find what you are looking for, see our Help Page.

For more information on TobaccoTactics and the Tobacco Control Research Group, see our About Us page.

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Key Topics

TobaccoTactics explores the techniques the tobacco industry utilises to influence policy and public health. Click on the links below to access more information on key topics related to tobacco industry monitoring and current tobacco control debate. If you are looking for information on something specific, you can also use the search bar on the left of the screen.


Tell us what you think!

The TobaccoTactics team wants to hear your feedback and suggestions. Feel free to contact us with appropriate requests and thoughts at tobacco-tactics@bath.ac.uk


Plain packs proposed by the UK Government Source: UK Gov website

What's New on TobaccoTactics?

10 July 2017

27 June 2017

26 June 2017

8 June 2017

31 May 2017

19 May 2017

3 May 2017

  • New page on PR firm FTI Consulting and its relationship with the tobacco industry.

20 April 2017

Editorial Oversight


TobaccoTactics is a project of the Tobacco Control Research Group at the Department for Health at the University of Bath and is overseen by managing editors Andrew Rowell and Karen Evans-Reeves. TobaccoTactics has a policy of Strict Referencing.

Copyright © the University of Bath. Under a creative commons licence you are free to copy and redistribute the material for non commerical use. However, you must give appropriate credit to the University of Bath and acknowledge us as the copyright holder by stating: "This material is reproduced from www.TobaccoTactics.org. Copyright University of Bath and used under permission of the University of Bath. All rights reserved."

Disclaimer. Some of the research for TobaccoTactics is funded by Cancer Research UK Limited. This work has previously received funding from The New Venture Fund, Smokefree South West, and the Economic and Social Research Council (ESRC) Knowledge Exchange Opportinities scheme. These funders have had no input into the research reported on this website or its conclusions. They are not responsible for the content or the publication, nor do they necessarily endorse it. Published by the University of Bath. Read the General Disclaimer.

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FCTC Observatories

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