Online Strategy

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The tobacco documents archive reveal that tobacco firms have been experimenting with the internet as a marketing weapon for years.1
As the industry faces restrictions on advertising and marketing, there is evidence it is increasingly turning to online media to get its message across.
See the social media section

There are also numerous online pro-smoking / libertarian bloggers, only some of them who are profiled here.

Research into the relatively new phenomenon of trolls, their occurrence and their influence is still in its infancy. In November 2011, the Guardian and a twitter-campaign #mencallmethings addressed the amount and the viciousness of anonymous hate mail women get, with the reposting to make it visible as an answer.2 Many other media followed, Time for instance asked “What is it about the Internet that makes these abusive comments so prevalent?”3


  1. Jamie Doward and Denis Campbell,companies accused of promoting cigarette brands online, Pro-tobacco content on Facebook and YouTube is glamorising smoking among the young, warn health groups”, The Observer, 10 October 2010
  2. Guardian panel, What should we do about sexist abuse online? Online abuse is common – and can be violent. Our panel members debate how to tackle the problem, the Guardian, 7 November 2011, accessed May 2012
  3. Megan Gibson, #Mencallmethings: Twitter Trend Highlights Sexist Abuse Online, Time, 8 November 2011, accessed May 2012
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