Next Generation Products: Tobacco Company Brands

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This table lists Next Generation Product (NGP) brands belonging to the four main transnational tobacco companies (TTCs).

Brands currently on sale appear in bold. It is noted [in square brackets] if a product has been rebranded, discontinued, or appears to have limited distribution.

Those known to be in development, but not on the market at time of publication, are in italics.

Snus style nicotine pouches, which do not contain tobacco leaf, are marked *.

Table of TTC NGP brands

Product type


Heated Tobacco

Snus & nicotine pouches

Philip Morris

[IQOS Mesh] now VEEV

Vivid, Solaris

IQOS & HEETS tobacco sticks

[Marlboro snus]

AG Snus* brands (acquiring 2021)


PMI: in development

STEEM nicotine salt 

TEEPS  carbon tip device 


British American Tobacco (BAT)

[& Vype – rebranding]
Ten  Motives,

glo &
NEO stiks  tobacco sticks

EPOK (Sweden)
Camel (US, Reynolds)
*Velo (US)
*Lyft (outside US, may be rebranding )


BAT: in development


Neo Core – carbon tip 
[Revo/ Eclipse]


Imperial Tobacco (Imperial Brands)

[Von Erl, JAI, Puritane]


Skruf & Knox (Sweden)

Japan Tobacco International (JTI)



LD – Sweden
[Gustavus, Camel in Sweden,  ZeroStyle]
*Nordic Spirit

TT Resources

Tobacco companies e-cigarettes:

Tobacco companies’ HTPs: 

Tobacco companies snus products, including Swedish Match:


PMI , BAT, Imperial, JTI

For others see Heated Tobacco

Cigarette Companies Investing in Snus and Nicotine Pouches

Additional information

E-cigarettes: The Basics

More HTP pages forthcoming 

Swedish style snus is illegal in EU countries, outside Sweden. See our pages on Snus 

For a graphic version of this table showing the main TTC brands see Next Generation Products.

For information on Altria products and investments, see E-Cigarettes: Altria and JUUL Labs e-cigarettes. For information on its investment in On! tobacco-free nicotine pouches, see the page on Cigarette Companies Investing in Snus.

Swedish Match also produces *Zyn tobacco-free nicotine pouches as well as its tobacco snus products.

Tobacco companies have also invested in therapeutic products, such as nicotine lozenges, gum and inhalers. More information can be found on this page:

TCRG Research

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