David Bertram

This page was last edited on at

David Bertram is an executive with the PR company EUK Consulting.

Working with Philip Morris

He worked for three years as Public Affairs Manager for Philip Morris (UK & Ireland) and three years as Philip Morris International’s Director of Public Affairs for Central Europe, the Middle East and Africa. 1

Attended TMA Meetings

In the late 1980s, Bertram attended Tobacco Manufacturers’ Association (TMA) meetings on behalf of Philip Morris. 2

Freedom to Smoke Campaign

Bertram also worked on the PR campaign by the tobacco industry to undermine the health campaign on second hand smoke. 3 He was involved in meetings organised by Confederation of European Community Cigarette Manufacturers, (CECCM) on its “Freedom to Smoke” campaign, which included countering arguments on environmental tobacco smoke (ETS). 4

Philip Morris’s International Image TaskForce

Bertram was also a member of Philip Morris’s International Image Taskforce. 5

Other Issues

Issues that Bertram worked on included the EU Advertising Ban,6 and youth smoking “prevention” programmes. 7

References

  1. EUK Consulting, website, Accessed July 2010
  2. Tobacco Manufacturers’ Association, Meeting, 21 February 1997, Accessed July 2011
  3. David Bertram, UK Scoth: BMJ Papers, 17 October 1997
  4. Helene Lyberopoulos, Minutes CECCM Freedom to Smoke Meeting, 28 January 1997, 3 February 2007, Accessed July 2011
  5. Philip Morris, Recommendations of the International Image Taskforce, Undated, Access July 2011
  6. David Bertram, EU Ad Ban: Development, Philip Morris Limited, 14 August 1997, Accessed July 2011
  7. Karen Daragan, Two thoughts / confidential, 15 January 2001