Plain Packaging in the UK: Tobacco Industry Funded Research, Expert Opinion and Public Relations

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In response to plain packaging proposals in the UK, the tobacco industry utilised the third party technique. It funded third party organisations which conducted anti-plain packaging campaigns on its behalf, built alliances with organisations that lobbied Government and mobilised public opposition, including and funding research, expert opinions and public relations (PR) activities which supported its position. This page provides details of individuals and organisations that were funded by one or more of the four big transnational tobacco companies to produce reports on salient issues, or conduct PR activities, around plain packaging.
Click on the hyperlinked organisations or individuals for more detailed information about them and their activities.

Tobacco Industry Commissioned Expert Reports

Organisation Funder Publication Cited by
Bird and Bird LLP PMI PMI
Professor Martin Cave, London School of Economics JTI JTI
Centre for Economics and Business Research (CEBR) PMI

Quantification of the economic impact of plain packaging for tobacco products in the UK

, March 20133

PMI
Professor Peggy Chaudhry, Villanova School of Business and Professor Alan Zimmerman, City University of New York JTI JTI
Compass Lexecon PMI PMI
Rupert Darwall PMI
  • Selecting the evidence to fit the policy: An evaluation of the Department of Health’s consultation on standardised tobacco packaging, January 20137
PMI
Deloitte BAT, IT, PMI
Professor Timothy Devinney, University of Technology, Sydney JTI JTI
Professor Ravi Dhar, Yale University and Professor Stephen Nowlis, Washington University JTI JTI
Professor Daniel Gervais, Vanderbilt University JTI JTI
Professor James Heckman, University of Chicago PMI PMI
Lord Hoffman PMI PMI
Keegan & Company LLC JTI JTI
Professor Jonathan Klick, University of Pennsylvania and Erasmus University BAT BAT
KPMG PMI PMI
Professor Alfred Kuss, University of Berlin PMI PMI
Lalive PMI PMI
LECG PMI PMI
Dr Andrew Lilico, Europe Economics JTI BAT, JTI
London Economics PMI PMI
Professor Richard Mizerski, University of Western Australia PMI PMI
Will O’Reilly PMI
Populus PMI PMI
Povaddo PMI PMI
Price Waterhouse Coopers BAT PMI
Roland Berger Strategy Consultants PMI PMI
Roy Morgan Research PMI PMI
SKIM Consumer Research PMI
  • The impact of standardised packaging on the illicit trade in the UK, August 201244
PMI45
Laurence Steinberg, Temple University Philadelphia JTI JTI
Professor Ernesto Savona and Dr Francesco Calderoni at Transcrime PMI PMI, BAT
Visuality for Rural Shops Alliance BAT PMI49

Commissioned Public Relations Activities

Organisation Funder Activity
Crosby Textor Group PMI Lynton Crosby wrote to the Minister for Intellectual Property on behalf of Philip Morris50
DDC Advocacy PMI Setting up anti-standardised packaging political marketing website, know-more.co.uk, on behalf of Philip Morris5152
Goddard Global BAT Secretariat for The Common Sense Alliance535455
Halogen Communications PMI Communications campaign in Scotland against standardised packaging56
Luther Pendragon PMI Wrote to political leaders and Trading Standards officials on behalf of Philip Morris575859
Pepper Media PMI Communications campaign linking illicit tobacco to standardised packaging6061
Tribe Marketing Ltd Forest Commissioned by Forest to collect signature and postcard contributions for the Hands Off Our Packs campaign in 201262
Herbert Smith LLP BAT Wrote to the UK Intellectual Property Office on behalf of British American Tobacco63
Powell Gilbert LLP PMI Wrote to the UK Intellectual Property Office on behalf of Philip Morris64

TobaccoTactics Resources

TCRG Research

  • For summaries of relevant peer-reviewed research, see : Evidence on Plain Packaging and : TCRG Research on Policy Opposition 2011-2013
  • Standardised tobacco packaging: a health policy case study of corporate conflict expansion and adaptation, J. L Hatchard, G. J . Fooks, A .B . Gilmore, BMJ Open, 2016;6:e012634 doi:10.1136/bmjopen-2016-012634
  • ‘It will harm business and increase illicit trade’: an evaluation of the relevance, quality and transparency of evidence submitted by transnational tobacco companies to the UK consultation on standardised packaging 2012, K. Evans-Reeves, J. Hatchard, A. Gilmore, 2015, Tobacco Control;24(e2):e168-e177
  • International trade law, plain packaging and tobacco industry political activity: the Trans-Pacific Partnership, G. Fooks, A. Gilmore, 2014, Tobacco Control;23(1):e1, doi:10.1136/tobaccocontrol-2012-050869
  • A critical evaluation of the volume, relevance and quality of evidence submitted by the tobacco industry to oppose standardised packaging of tobacco products, J. Hatchard, G. Fooks, K. Evans-Reeves, S. Ulucanlar, A. Gilmore, 2014, BMJ Open;4(2):e003757
  • Representation and Misrepresentation of Scientific Evidence in Contemporary Tobacco Regulation: A Review of Tobacco Industry Submissions to the UK Government Consultation on Standardised Packaging, S. Ulucanlar, G. Fooks, J. Hatchard, A. Gilmore, 2014, PLOS Medicine;11(3):e1001629
  • How do corporations use evidence in public health policy making? The case of standardised tobacco packaging, J Hatchard, K. Evans-Reeves, S. Ulucanlar, G. Fooks, A. Gilmore, 2013, Lancet;382(s3):S42
  • References

    1. Bird and Bird LLP, Why plain packaging would violate the United Kingdom’s international obligations under trademark law, September 2011
    2. M. Cave, ‘Better regulation’ and certain tobacco control measures, November 2010, accessed June 2016
    3. Centre for Economics and Business Research,

      Quantification of the economic impact of plain packaging for tobacco products in the UK

      , March 2013, accessed June 2016

    4. Centre for Economics and Business Research, Quantification of the economic impact of plain packaging for tobacco products in the UK – Addendum to the report for Philip Morris Ltd, August 2013, accessed June 2016
    5. P Chaudhry and A Zimmerman, The Impact of Plain Packaging on the Illicit Trade in Tobacco Products, June 2012, accessed June 2016
    6. Compass Lexecon, Summary assessment of Plain Tobacco Packaging: a systematic review Annex 2, May 2012, accessed June 2016
    7. R. Darwall, Selecting the evidence to fit the policy: An evaluation of the Department of Health’s consultation on standardised tobacco packaging, January 2013, unavailable online
    8. Deloitte, Alliance of Australian Retailers: Potential impact on retailers from the introduction of plain tobacco packaging, February 2011
    9. Deloitte, Tobacco packaging regulation: An international assessment of the intended and unintended impacts, May 2011, accessed June 2016
    10. Deloitte, Alliance of Australian Retailers Plain packaging and channel shift, June 2011
    11. T. Devinney, Analysis of Consumer Research Evidence on the Impact of Plain Packaging for Tobacco Products, November 2010, accessed June 2016
    12. T. Devinney, Analysis of Consumer Research Evidence on the Impact of Plain Packaging for Tobacco Products (Updated to 2012), June 2012, accessed June 2016
    13. R. Dhar and S. Nowlis, Report on the consumer behaviour and decision-making of cigarette smokers, December 2010, accessed June 2016
    14. D. Gervais, Analysis of the compatibility of certain tobacco product packaging rules with the TRIPS Agreement and the Paris Convention, November 2010, accessed June 2016
    15. J Heckman, Report of James J Heckman UK Plain Packaging Consultation Annex 4, August 2012, accessed June 2016
    16. Lord Hoffman, Lord Hoffman Opinion, May 2012, accessed June 2016
    17. Keegan & Company LLC, Analysis of Consumer Survey Evidence Relevant to the UK Department of Health Consultation on the Future of Tobacco Control, September 2008, accessed June 2016
    18. Keegan & Company LLC, Analysis of consumer survey evidence relevant to the UK Department consultation on the future of tobacco control – Supplemental Report, June 2009, accessed June 2016
    19. Keegan & Company LLC, Analysis of Consumer Survey Evidence Relevant to DG SANCO’s Proposal to Increase the Size of Health Warnings on Tobacco Packaging, November 2010, accessed June 2016
    20. J. Klick, Report of Dr Jonathan Klick, Appendix A, June 2012, accessed June 2016
    21. KPMG, Project Star 2012 Results, April 2013, accessed June 2016
    22. KPMG, Illicit tobacco in Australia – 2013 half year report, October 2013, accessed June 2016
    23. KPMG, Illicit tobacco in Australia – 2013 full year report April 2014, accessed June 2016
    24. KPMG, Illicit tobacco in Australia – 2014 half year report, October 2014, accessed June 2016
    25. A. Kuss, Comments concerning Annex 2 “Elicitation of subjective judgements of the impact of smoking of plain packaging policies for tobacco products” of the IA No. 3080 “Standardised packaging for tobacco products”, August 2012, accessed June 2016
    26. Lalive, Why Plain Packaging is in Violation of WTO Members’ International Obligations under TRIPS and the Paris Convention, July 2009, accessed June 2016
    27. LECG, A critical review of the literature on generic packaging for cigarettes, November 2008, accessed June 2016
    28. LECG, The impact of plain packaging of cigarettes in Australia: A simulation exercise, February 2010, accessed June 2016
    29. LECG, The impact of plain packaging of cigarettes in UK: a simulation exercise, Annex 2, Philip Morris International’s input to the public consultation on the possible revision of the Tobacco Products Directive 2001/37/EC, November 2010, accessed June 2014
    30. Europe Economics, Economic analysis of a display ban and/or a plain packs requirement in the UK, A report for Japan Tobacco International, 2 September 2008, accessed June 2016
    31. Europe Economics, Economic analysis of a plain packs requirement in the UK, A report for Japan Tobacco International, 29 June 2012, accessed June 2016
    32. London Economics, The role of packaging imagery on consumer preferences for experience goods: A consumer behavioural experiment, January 2012, accessed June 2016
    33. London Economics, An analysis of smoking prevalence in Australia, Final, November 2013, accessed June 2016
    34. R. Mizerski, Plain Cigarette Packaging as a Remedy to Reduce Smoking, June 2011, accessed June 2016
    35. Will O’Reilly, Letter to The Cambs Times, 2 August 2013
    36. Populus, Cigarette packaging survey, July 2012, accessed June 2016
    37. Populus, UK Plain Packaging Poll – Petrol Retail Association Members, November 2012, accessed June 2016
    38. Populus, Law enforcement survey, May 2014, accessed June 2016
    39. Povaddo, National Association of Retired Police Officers (NARPO) Survey, November 2012, accessed June 2016
    40. Price Waterhouse Coopers, Illegal tobacco – counting the cost of Australia’s black market, February 2012
    41. Roland Berger Strategy Consultants, The Tobacco Products Directive: Potential economic impact – potential effects of plain packaging, April 2013
    42. Roy Morgan Research, Impact of Plain Packaging on Small Retailers: Final Report, January 2013
    43. Roy Morgan Research, Impact of Plain Packaging on Small Retailers –Wave 2 Final Report, September 2013, accessed June 2016
    44. SKIM Consumer Research, The impact of standardised packaging on the illicit trade in the UK, summarised in SKIM conducted UK study about tobacco buying behavior for Philip Morris International, no date
    45. Annex 1 – Overview of Key Materials Provided to the UK Department of Health for Consideration, 2014, accessed June 2016
    46. L. Steinberg, Adolescent decision making and the prevention of underage smoking, November 2010, accessed June 2016
    47. E. Savona & F. Calderoni, Transcrime, Plain packaging and illicit trade in the UK, May 2012, accessed June 2013
    48. Visuality and Rural Shops Alliance, The effects of standardised tobacco packaging on retail service in the UK, September 2012
    49. Philip Morris International, Annex 1 – Overview of Key Materials Provided to the UK Department of Health for Consideration, 2014, accessed June 2016
    50. Lynton Crosby, Email to Lord Marland, 1 November 2012
    51. Who.is, Overview for Know-more website – old registrar info, 8 June 2013
    52. B Quinn, M Sweney, Tobacco firm begins ‘stealth-marketing’ campaign against plain packaging, The Guardian, 7 June 2013, accessed July 2016
    53. British American Tobacco, correspondence from BAT press relations manager regarding Global Goddard, BAT, and Common Sense Alliance, 26 April 2013, accessed July 2014
    54. UK Department of Health, Re: Letter from Tobacco Programme Manager, UK Department for Health to Mr. M. Evans, Director UK Public Affairs, Goddard Global, 3 April 2013, accessed July 2014
    55. UK Department of Health, Re: Letter from Roy Ramm and Peter Sheridan, 25 March 2013, accessed July 2014
    56. All Media Scotland.com, That Was the Year That Was: John Crawford Director Halogen Communications, 31 December 2013, accessed February 2014
    57. APPC, APPC Register Entry for 1 June 2012 to 31 August 2012
    58. Nick Corrin, Letter to Trading Standards Officer, 2012
    59. Nick Corrin, Email, November 2012
    60. Public Relations Consultants Association, PRCA Public Affairs Register – Agencies – December 2011 to February 2012, March 2012, accessed July 2016
    61. Public Relations Consultants Association, PRCA Public Affairs Register: Agencies – March to May 2012, June 2012, accessed July 2016
    62. S. Clark, Letter to Tobacco Programme Manager in the Department of Health on behalf of Forest, 30th August 2012, FOI release
    63. Herbert Smith LLP, Information request under the Freedom of Information Act 2000, Letter to UK Intellectual Property Office, 23 April 2012
    64. Powell Gilbert LLP, Tobacco plain packaging, Email to UK Intellectual Property Office, 13 October 2011