New and updated articles on the ‘Big 4’


Tobacco Tactics has published a new landing page on tobacco companies, focusing on the ‘Big 4’ transnational tobacco companies (TTCs) and their role in the global market.

This page links to in-depth articles on each company – Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands – which have now been substantially updated.

Visit these pages for:

  • key data on the tobacco market including TTCs’ global footprint, cigarette market shares, company revenue and profits.
  • information from TCRG research and the Tobacco Supply Chain database.
  • comment on TTCs’ other products and transformation claims – contrasted with examples of the expansion of conventional tobacco production in low and middle-income countries.
  • details of the strategies and tactics used by TTCs to further their own interests and undermine public health – with numerous examples from around the world.
  • supporting resources including pages on industry terminology, an overview of industry tactics, links to articles on other tobacco companies, and relevant TCRG research papers.

See also recent TCRG papers:

Hosting the Tobacco Industry Supply Chain and Political Interference, R. Hiscock, H. Alaouie, B.K. Matthes, J. Mehegan, M. Bloomfield, Nicotine & Tobacco Research, Volume 25, Issue 12, December 2023, Pages 1847–1855, doi: 10.1093/ntr/ntad178

Sanctions and Illicit Trade: British American Tobacco’s Activities in Iran (2000-2014), B. Gomis, A.W.A. Gallagher, R. Alebshehy, A. Rowell, Journal of Illicit Economies and Development, Published Online First: 30 January 2024, doi: 31389/jied.223

Analysis of Philip Morris International’s ‘aspirational’ target for its 2025 cigarette shipments,  J. Mehegan, A. Gallagher, S. Elmitwalli, R. Edwards, A. Gilmore, Tobacco Control, May 2024, doi: 10.1136/tc-2023-058511

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