BAT accused over social media use


An investigation by The Bureau of Investigative Journalism published in The Guardian, reveals British American Tobacco (BAT) has embarked on a £1bn campaign that harnesses the popular appeal of social media influencers, pop stars and sporting events. The report says the campaign has attracted younger adults, non-smokers and even reached the eyes of children.
It alleges that an employee of a public relations firm engaged by BAT in Kenya was so concerned about the bureau’s report into its marketing practices that they offered a reporter a bribe for inside information about it.
BAT has cut ties with the company concerned and is investigating the incident. But it stands by the marketing practices that it hopes will capture the fast-growing stream of revenue from next generation products – including the nicotine pouches beloved of TikTok influencers.
The full story can be found here.

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