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PR21 was a public relations company in the UK that worked for the tobacco industry.
The firm was launched in London in October 2000 by Edelman, one of the world’s largest PR companies.12
The company’s London arm was shut down in March 2004 after losing both major clients and senior staff.3 The company’s US arm later changed its name to Zeno Group.4

Work for the Tobacco Industry

The Tobacco Manufacturers’ Association (TMA) awarded the PR contract for the Tobacco Alliance to PR21 in December 2000.
Details of its pitch are on the Tobacco Retailers Alliance page. The team included:

The company started the work on 15 January 2001. Its parent company Edelman had previously had the contract.5
Hopkins and Brice attended meetings of the TMA’s ‘Campaign Group.6

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  1. Edelman, Edelman and Zeno Group Announce Expansion in Technology, 17 November 2011, accessed 30 January 2012
  2. STOP PRESS: Kaye launches rebranded Rowland as PR 21, PR Week, 8 September 2000, accessed 30 January 2012
  3. Tom Williams, ‘PR21 finally pulls plug on London operation’, PR Week, 5 March 2004, accessed 30 January 2012
  4. PR Week,‘News in brief’, 15 October 2004, accessed 30 January 2012
  5. TMA, Tobacco Alliance Account, 19 December 2000, accessed 30 January 2012
  6. TMA, Campaign Group Meeting on 11th January 2001, 11 January 2001, accessed 30 January 2012