PLCM Consultants

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PLCM Consultants was a company run by Peter Middleton, a former sales and marketing manager who previously worked for Imperial Tobacco.1
The consultancy was dissolved in November 2013.2

Relationship with the Tobacco Industry

PLCM Consultants worked for the tobacco industry in the late 1990s and early 2000s.3
Middleton regularly attended meetings held by the campaign working group of the UK Tobacco Manufacturers’ Association (TMA).4 This included meetings to discuss strategies to weaken proposed tobacco advertising restrictions.5
It is unclear from the documents whether PLCM Consultants was working directly for the TMA, or for a TMA tobacco company member.
In September 2000, Ron Fulford, then CEO of American tobacco company Liggett Group but formerly employed by Imperial Tobacco, shared a tobacco market report with his Chairman, stating that it had been prepared “by our UK Consultant Peter Middleton”.6

TobaccoTactics Resources

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References

  1. ↑P. Middleton, Voluntary agreement of tobacco advertising, The BMJ 1995; 310:662
  2. ↑Companies House, PLCM Consultants Limited, Companies House website, subscription required for full access, undated, accessed February 2017
  3. ↑Tobacco Manufacturers’ Association, Campaign Group Meeting: 11 February 1989, 16 February 1999, Truth Tobacco Industry Documents, Bates no: 321310887, accessed June 2017
  4. ↑Tobacco Manufacturers’ Association, Campaign Group Meeting: 11 June 1989, 17 June 1998, Truth Tobacco Industry Documents, Bates no: 321311035, accessed June 2017
  5. ↑Tobacco Manufacturers’ Association, Meeting to Discuss Ad Ban Bill, 13 December 2000, Truth Tobacco Industry Documents, Bates no: 325125234, accessed June 2017
  6. ↑R. Fulford, UK Market Structure, 13 September 2000, Truth Tobacco Industry Documents, Bates no: vdoj37648-vdoj37654, accessed June 2017

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