Philip Morris USA

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Philip Morris USA is the largest tobacco company in the United States. It is owned by Altria.1

It has almost 50% of the US cigarette market.2 Its brands include Marlboro, Parliament, Virginia Slims, and L&M.23 It also manufactures cigarette papers and filter accessories.3

Since 2008, Philip Morris USA has been a separate company to Philip Morris International.

In 2007, Altria announced that it was going to separate the Philip Morris US and international operations. According to Associated Press, the move would “clear the international tobacco business from the legal and regulatory constraints facing its domestic counterpart, Philip Morris USA”.45 The spin-off was completed in 2008.6

In 2019, Philip Morris USA began marketing PMI’s heated tobacco product IQOS under licence.6

Employees or Board Members: Past and Present

The current President and Chief Executive Officer (CEO) of Philip Morris USA is Jon Moore.7 He first joined the company in 2003 and, after spending a year as Vice President for Heated Tobacco Products, he became President and CEO in September 2019.89

Heather Newman held the post from 2018, then became Senior Vice President Corporate Strategy at Altria.1011

Prior to this K.C. Crosthwaite was President and CEO.12 In 2018, Crosthwaite joined Altria as Chief Growth Officer, and in 2019 became Chairman and CEO at JUUL Labs.1314

Crosthwaite replaced Clifford B. Fleet who had held the role since 2013.15

A full list of the company’s leadership team can be accessed at Philip Morris USA’s website.

Other people that have been employed by the company include:
Martin J. Barrington William Gifford Craig Schwartz Martin King

Relevant Link

Philip Morris USA website

Tobacco Tactics Resources



Philip Morris International


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  1. Philip Morris USA, Home page, website, undated, accessed December 2021
  2. abPhilip Morris USA, About Us, website, undated, accessed November 2021
  3. abPhilip Morris USA, Our products and ingredients, website, undated, accessed November 2021
  4. Associated Press, Altria to spin off Philip Morris International, The New York Times, 30 August 2007, accessed December 2021
  5. A. Clark, Altria to spin off Philip Morris International, The Guardian, 29 August 2007, accessed December 2021
  6. abAltria website, Our Heritage, undated, accessed December 2021
  7. Philip Morris USA, Our Leadership, website, undated, accessed November 2021
  8. Linkedin profile, Jon Moore, undated, accessed December 2021
  9. Altria, Our leadership: Jon Moore, undated, accessed November 2021
  10. Linkedin profile, Heather Newman, undated, accessed December 2021
  11. Altria, Our leadership: Heather Newman, undated, accessed November 2021
  12. Richmond Biz Sense, Philip Morris CEO departs, 1 June 2017, accessed December 2021
  13. Linkedin profile, K.C. Crosthwaite, undated, accessed December 2021
  14. T. Rivas, Altria Veterans Are Taking Key Spots at Juul,, 2 October 2019, accessed December 2021
  15. Diversity Inc., Featured Partner News: K.C. Crosthwaite Named President, CEO of Altria’s Philip Morris USA, website, 28 June 2017, accessed December 2021