Newer Nicotine and Tobacco Products: Tobacco Company Brands

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This table lists newer nicotine and tobacco product brands belonging to the four main transnational tobacco companies (TTCs).

Brands currently on sale appear in bold. It is noted [in square brackets] if a product has been rebranded, discontinued, or appears to have limited distribution.

Those known to be in development, but not on the market at time of publication, are in italics.

Note that snus contains tobacco leaf, but snus-style nicotine pouches do not. Nicotine pouch brands are marked below with a *

Transnational tobacco companies have also invested in Cannabis and CBD products. Some have also invested in oral nicotine products like lozenges, gum. Most controversially they have also invested in therapeutic products including inhalers designed to deliver pharmaceutical drugs to the lungs. More information can be found on Tobacco Company Investments in Pharmaceutical and NRT Products

Table of TTC newer product brands

Product type

E-cigarettes (ENDS)

Heated tobacco

Snus & nicotine pouches

Philip Morris
International (PMI) 

[IQOS Mesh]
Vivid, Solaris

IQOS & HEETS tobacco sticks

[Marlboro snus]

AG Snus brands 

Swedish Match brands, inc. Zyn*

British American Tobacco (BAT)

Vuse [Vype ]
Ten  Motives
CHIC (inc. Volish, Liqueen) 

glo &
NEO stiks  tobacco sticks

Neo Core – carbon tip [Revo/ Eclipse]

EPOK (Sweden)
Camel (US, Reynolds)

Velo [Lyft]*

Imperial Brands

[Von Erl, JAI, Puritane]


Skruf & Knox (Sweden)

ITG brands (Canada/US)

Japan Tobacco International (JTI)



LD – Sweden
[Gustavus, Camel in Sweden,  ZeroStyle]

*Nordic Spirit

Key TobaccoTactics Resources

PMI , BAT, Imperial, JTI

e-cigarette pages

Heated Tobacco



Cigarette Companies Investing in Snus

Nicotine Pouches

Additional information

E-cigarettes: The Basics


Swedish style snus is illegal in EU countries, outside Sweden.

For a graphic version of this table showing the main TTC brands see Newer Nicotine and Tobacco Products.

For information on Altria products and investments, see E-cigarettes: Altria (including its previous investment in  JUUL Labs e-cigarettes). For information on its investment in On! tobacco-free nicotine pouches, see the page on Cigarette Companies Investing in Snus.

In 2022, PMI acquired Swedish Match which produces nicotine pouches as well as its tobacco snus products. PMI had also acquired Danish company AG Snus in 2021.

TCRG Research

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