Eddy Pirard

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Eddy Pirard was appointed President and Chief Executive Officer (CEO) of Japan Tobacco International (JTI) in April 2017.1
Pirard succeeded Thomas McCoy, who was JTI’s CEO from December 2013 to March 2017.2

Longstanding Career in Tobacco Industry

Prior to his work in the tobacco industry, Pirard was an Engagement Manager for management consultants McKinsey from 1991-1995. McKinsey has itself a long record of working with the industry. Pirard joined tobacco company Gallaher in 1998 as Head of Business Development.1] He left the tobacco company after a few years to run an e-procurement start-up, but returned to Gallaher in 2002. Since then Pirard has held several leadership positions in Gallaher and JTI (which acquired Gallaher in 2007), including:1

  • Executive Vice President for Business Development, Corporate Affairs and Corporate Communications (2014-2017)
  • Regional President for Western Europe JTI (2010-2014)
  • President UK and Ireland region, JTI (2007-2010)
  • Managing Director Other Tobacco Products Division Gallaher (2004-2007)
  • Head of Cigar Division, Gallaher (2002-2004)

Led JTI’s Acquisition of E-cigarette Companies

Pirard was responsible for JTI’s acquisition of e-cigarette companies Zandera (E-Lites) in 20143 and Logic in 2015.45
Click here for more information on JTI’s e-cigarette business.

TobaccoTactics Resources

Relevant Link

Japan Tobacco International Homepage

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  1. abcJapan Tobacco International, Leadership: Eddy Pirard, JTI website, undated, accessed July 2017
  2. Japan Tobacco International, JTI Announces Chief Executive Officer Succession Plan, News release, 29 November 2016, accessed July 2017
  3. Japan Tobacco International, JT acquires leading e-cigarette brand E-Lites, News release, 1 June 2014, accessed July 2017
  4. Japan Tobacco International, JT acquires Logic, the leading independent US e-cigarette company, News release, 30 April 2015, accessed July 2017
  5. New CEO for JTI, cpsdailynews.com, 30 November 2016, accessed July 2017