Drago Azinovic

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Drago Azinovic was appointed President, Middle East & Africa Region & Duty Free at Philip Morris International (PMI) in January 2018.1

Long Standing Career in the Tobacco Industry

Azinovic joined PMI in 2009, and has held several senior management positions including:1

  • President Middle East & Africa & PMI Duty Free (2018)
  • President Eastern Europe, Middle East & Africa Region and PMI Duty Free (2015)
  • President of European Union Region (2012)
  • President Philip Morris Japan (2011)
  • Vice President of Marketing and Sales Asia Region (2009)

From 1997 to 2009 he held various positions with the Spanish-French tobacco company Altadis, and after the acquisition of Altadis in 2008, Imperial Tobacco.1

Signed Memorandum of Understanding with Government of Armenia

In March 2017, Azinovic met with Armenia’s President, Serzh Sargsyan, to sign a Memorandum of Understanding (MOU) between PMI and the government of Armenia. 2
The MOU marked the proposed collaboration between Armenia and the tobacco company in establishing a new PMI Research & Development Centre in Jrvezh, and Azinovic was quoted as saying “we are glad to see such approach encouraging people to reveal their talents and developing technologies and readiness to cooperate”.2
In addition to facilities in Switzerland and Singapore, the Armenian facility is PMI’s third R&D Centre.3

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  1. abcPhilip Morris International, Our Leadership Team, PMI website, undated, accessed January 2020
  2. abPresident of the Republic of Armenia, President received delegation of Philip Morris International Management SA, The Office of the President of the Republic of Armenia website, 2 March 2017, accessed October 2017
  3. Banks.am (Financial Armenia), Philip Morris Armenia innovation center to open in Engineering, Banks.am, 27 June 2017, accessed October 2017