Des Naughton

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Des Naughton was a member of the British American Tobacco (BAT) management team from 2010 to 2015, when he left BAT.1

Long-Standing Career with British American Tobacco

Naughton joined BAT in 19952, and has held a number of management roles:3

  • Director Next-Generation Products, Managing Director Nicoventures and CN Creative (2013-2015)
  • 2011 Group Operations Director Designate
  • Group Operations Director (2011-2013)
  • Regional Director Eastern Europe (2010-2011)
  • Global Brand Director Dunhill, 555 State Express, Benson and Hedges (2008-2011)
  • President BAT Korea (2005-2008)
  • Managing Director Gulf Cooperation Countries Business Unit (2001-2004)

Harm Reduction and Next Generation Products

One of Naughton’s roles was Managing Director of Nicoventures, a BAT subsidiary originally set up in 2010 to develop non-tobacco nicotine products, so-called Next-Generation Products.4 In this role, Naughton featured in BAT’s Sustainability Focus Report 2013, promoting BAT’s harm reduction strategy to “give smokers much of the experience they expect from a cigarette but without the serious health risk”, in particular by marketing e-cigarettes.5 At the time, BAT had just launched its Vype e-cigarette.


Global Tobacco Networking Forum

Naughton was a speaker at the 2012 Global Tobacco Networking Forum, an annual tobacco industry event known now as the Global Tobacco and Nicotine Forum.6

TobaccoTactics Resources

Relevant Link

British American Tobacco website

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  1. British American Tobacco, Management Board Changes at British American Tobacco, News Release, 20 November 2014, accessed October 2017
  2. British American Tobacco, Board Succession at British American Tobacco, News Release, 24 June 2010, accessed October 2017
  3. D. Naughton, Linkedin Profile, undated, accessed October 2017
  4. C. Cookson, BAT aims to smoke out nicotine lovers who find cigarettes a drag. Financial Times, 5 April 2011, accessed October 2017
  5. British American Tobacco, A focus on harm reduction. Why it matters. Sustainability Focus Report 2013, accessed October 2017
  6. Global Tobacco Networking Forum, GTNF 2012: Look who is talking and what they are talking about, accessed January 2018