Kingsley Wheaton

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Kingsley Wheaton has been a member of the British American Tobacco (BAT) management team from 2012.[1]

Career with British American Tobacco

Wheaton joined tobacco company Rothmans (which was later acquired by BAT) in 1996 and has held several marketing leadership positions in both companies, including:[1][2]

  • Managing Director Next Generation Products, BAT (2015-)
  • Corporate and Regulatory Affairs Director, BAT (2012)
  • Global Brand Director, BAT (2010)
  • General Manager Russia, BAT (2007)
  • Marketing Director Russia, BAT (2004)
  • Marketing Director Nigeria, BAT (2001)
  • Marketing Development Manager West Africa, Rothmans (1999)
  • Brand Manager for the Middle-East, Rothmans (1996)

On 31 August 2017, BAT announced it would be integrating its Next Generation Products ( e-cigarettes and Heat-Not-Burn tobacco) into its core business and that Wheaton, Managing Director Next Generation Products, would lead this integration process.[3]

Previously, BAT had kept the development and production of Next Generation Products separate from its core business, tobacco. In 2010 BAT set up Nicoventures in order to develop regulatory-approved, non-tobacco nicotine products.[4] Nicoventures later split into two arms (both still wholly owned by BAT); one for licensed nicotine products, called Nicovations and one for unlicensed nicotine products, the name of which is not specified on Nicovations website. Wheaton was appointed the Managing Director of Nicovations in January 2015.[5] As of 14 August 2017, Nicoventures traded under the name of Nicovations.[6]

TobaccoTactics Resources

TCRG Research


  1. 1.0 1.1 British American Tobacco, Management Board: Our leadership team, undated, accessed September 2017
  2. GTNF 2017 Profile: Kingsley Wheaton, undated, accessed 2017
  3. British American Tobacco, Management Board Changes, News Release, 31 August 2017, accessed September 2017
  4. C. Cookson, BAT aims to smoke out nicotine lovers who find cigarettes a drag, Financial Times, 5 April 2011
  5. Nicovations, Our Team, accessed March 2016
  6. Companies House, Written Resolution of Nicoventures Limited (the ‘Company”), 14 August 2017