Instinctif Partners

From TobaccoTactics
Jump to: navigation, search

Instinctif Partners, up to 2014 known as College Group, is a Public Relations (PR) company based in the United Kingdom (UK), with a presence in Europe, the United States, Africa, the Middle East, and Africa.[1]

The company has worked with the tobacco and e-cigarette industries.

Relationship with the Tobacco Industry

In 2016, Instinctif Partners reported that Philip Morris UK was its client.[2]

In 2014, the Instinctif Asia branch worked with British American Tobacco (BAT) Hong Kong to reportedly help enhance BAT’s work culture.[3]

Working with the E-cigarette Industry

In 2014, Instinctif Partners reportedly handled the PR of NJOY,[4] an independent American e-cigarette company, which was taken to court over e-cigarette patent claims that same year by Fontem Ventures, a subsidiary of Imperial Tobacco. NJOY and Fontem Ventures settled in 2015.[5] In September 2016 NJOY filed for bankruptcy.[6]

TobaccoTactics Resources

Relevant Link

Company website


  1. Instinctif Partners, History: Our Story, Instinctif Partners website, 2017, accessed March 2017
  2. PRCA Public Affairs Agency and In-House Register June – August 2016, PRCA website, accessed March 2017
  3. Instinctif Asia, Instinctif Partners was Awarded the PR Awards Hong Kong 2014, Instinctif Asia website, 11 December 2014, accessed March 2017
  4. G. Charles, Full steam ahead, PublicAffairs news, 4 April 2014, accessed March 2017
  5. Fontem Ventures, Fontem Ventures B.V. and NJOY Inc Announce Settlement Agreement in Relation to E-Vapour Technology Patents, 16 November 2015, accessed March 2017
  6. V. Sullivan, E-Cig Maker Said Failed Product Launch Led to Bankruptcy, 19 September 2016, accessed March 2017