Dr Arvind Yadav is a Lecturer in Business Strategy at Norwich Business School at the University of East Anglia.
Yadav's research interests focus on competition and performance in the UK grocery retail industry. He lectures and teaches in the areas of strategic management, marketing strategy and international business.
In 2012, Yadav and his colleague Professor Paul Dobson produced a report, Packaging in a market economy: The economic and commercial role of packaging communication, on behalf of the British Brands Group (BBG). This report was subsequently cited as evidence against plain (standardised) packaging for tobacco products in the UK plain packaging consultation submission of Imperial Tobacco. The BBG is “a membership organisation dedicated to championing brands in the UK.” It vehemently opposes the introduction of plain packaging for tobacco products. The BBG does not disclose who its members are.
- P. Dobson, A. Yadav, Packaging in a market economy: The economic and commercial role of packaging communication, 28 June 2012, accessed April 2013
- Arvind Yadav, People: Dr Arvind Yadav, Norwich Business School, University of East Anglia, accessed April 2013